How a PPC Micro-Campaign Ranked a Clothing Brand on Amazon’s Top Pages in 35 Days
Transform clothing brand’s visibility: not only did we secure a first-page ranking on Amazon for a newly launched clothing line, but we also ensured profitability and long-term sustainability through a strategic PPC Micro-Campaign approach. By targeting the most applicable key phrases with precision, we achieved exceptional conversion rates and optimal budget control, all without relying on giveaways, Facebook advertisements, or external traffic sources.
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Witness what massive changes our simple yet innovative strategy brought.
Challenges
- High Competition: The clothing category on Amazon was highly competitive, making it difficult to rank a brand-new product without external traffic assets.
- Budget Constraints: We had to manipulate the campaigns with a restricted budget, making sure cost-effectiveness.
- Keyword Targeting: Identifying the most relevant and appearing keywords to the goal turned into vital for the achievement of the campaigns.
- Bid Management: Adjust bids and healthy sorts to locate the candy spot that drove traffic and conversions without overspending.
- Monitoring Performance: Continuously monitoring ACOS, keyword overall performance, spend, and CTR to ensure the method’s effectiveness.
Project Overview
The goal of this project was to rank a newly launched clothing brand on the primary page of Amazon by using only PPC strategies. The brand came in 20 sizes/color variations, and we chose the one with the least and most suitable color for our strategy. The emphasis was on the PPC Micro-Campaign Strategy, which involved growing small, centered PPC campaigns with a minimal daily price range for one or two key phrases to optimize monitoring, control prices, and improve conversion. We used exact, broad, or phrase match types in varying bid amounts, focusing on long-tail key phrases having low CPC, and a high probability of conversion as the target. Reaching the conversion rate of 23% was the main target, but another problem was keeping the CPC under control and cutting down the ACOS.
Planning
- Micro-Campaigns Strategy:
Created small campaigns targeting one or two keywords with a small daily budget.
Focused on long-tail keywords for lower CPC and higher conversion chances.
- Campaign Structure:
Launched manual Exact campaigns alongside Auto Close campaigns with higher bids.
Ensured auto campaigns targeted relevant keywords to train the Amazon A10 algorithm.
- Bid and Match Type Experimentation:
Experimented with different match types (Exact, Broad, Phrase) and bid amounts.
Ran multiple ad campaigns for the same keywords with varying parameters.
- Monitoring and Adjustments:
Monitored ACOS, keyword performance, spend, and CTR closely.
Adjusted bids and campaign settings based on performance data.
Results We Brought
We achieved over 20 daily orders solely through PPC, despite having no social proof on the listing. The strategic implementation of the PPC Micro-Campaign Strategy proved highly effective, allowing us to rank the newly launched clothing product on the first page of Amazon. This success validated our approach of focusing on long-tail keywords, experimenting with various bid amounts and match types, and continuously monitoring and adjusting the campaigns based on performance data.
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Testimonials
What our Clients says
Sameer is clearly very knowledgeable in the area of PPC and we’re starting to see some good results early on. Will continue to work with him and look forward to continued good results
Irfan A.
Sameer and his team have been excellent from start to finish. They came in at a point where we were in a bit of a mess, but they laid out a sensible action plan, aggressive timelines and soon steadied the ship. They’re now in the 7th month of managing our Amazon PPC and the difference from when they started, is night and day. I love how organised and data-driven their process is, and they’re great guys too. Would highly recommend them to anyone in need of Amazon PPC management!
Amelia H.
Adnativ was very helpful and has excellent communication skills. They designed a very detailed PPC plan and implemented it with minimal effort on my end. I would highly recommend choosing them as a PPC manager if you want to see profitable and solid results.
David Lon.
Very great specialist, always there when you need them even if it’s night of his time. Very knowledgeable in Amazon PPC and Product Description. Using many paid tools to make sure they are getting all the data needed to move in the right direction. Had no issues. Highly recommended.
Margo P.
I have recently started working with Sameer to gain more traction on my Amazon product sales. He is very knowledgeable and eager to get results. I look forward to continuing to work with him to drive more sales.
Jessica S.
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