How Creative Ads Drove 41% Sales Growth for a Home & Kitchen Brand
Adnativ made a strategic shift to creative Sponsored Brand campaigns turning a stagnant revenue stream into a surge of growth. Innovative video ads and compelling headline creatives turned around performance and achieved outstanding results in the UK marketplace.
Conversion Rates
0
%
Growth in Sales
0
%
Strategic Planning
Listing Revamp for Amazon PPC: Crafted compelling video ads and engaging headlines tailored to the brand’s products, designed to boost performance in Amazon PPC campaigns.
Strategic PPC Campaign Launch: Implemented Amazon Sponsored Brands video ad campaigns to increase engagement and drive higher conversions per click.
Amazon Listing Optimization & Brand Management: Optimized product listings, adding A+ content and branding concepts to ensure seamless alignment with ad creatives and improve organic rankings.
Data-Driven A/B Testing for PPC Optimization: Performed rigorous A/B testing on Listing creatives and PPC campaigns to make informed decisions, lower the ACoS, and maximize conversion rates.
Campaign Background
In the UK marketplace, a brand selling in the decorative products niche faced stagnant revenue at £27k per month despite the exhaustive use of conventional PPC strategies. By redoing product images, A+ content, and getting new product videos and headline creatives we pull the sales up by 41%. Utilizing the Sponsored Brand (SB) video ads was the turning factor, The revamped approach not only improved their sales but also achieved remarkable revenue growth, with net profit soaring to £9k and all of that was achieved in 45 days.
Hurdles and Issues
The primary challenge was:
- Stagnant revenue at £27k per month despite the use of established PPC techniques.
- Lower conversion rates (CVR) from Sponsored Product (SP) campaigns eroding margins.
- Existing product images and listings are not optimized for engagement, leading to lower click-through rates (CTR).
- Ineffective advertising spend due to less engaging content.
- The lack of compelling A+ content reduces the appeal of the listings.
- Outdated creatives fail to capture the audience’s attention and drive conversions.
- Need for a comprehensive overhaul of the brand’s advertising and content strategy to overcome these hurdles.
In the End
The introduction of the creative Sponsored Brand video campaigns brought a substantial increase in conversion rates, reaching up to 21%, compared to the previous 9-11% for Sponsored Product campaigns. This shift resulted in sales climbing by 41% and net profit increasing up to 42%. The strategic use of innovative ad content proved to be a game-changer, significantly increasing both revenue and profitability.
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Testimonials
What our Clients says
Sameer is clearly very knowledgeable in the area of PPC and we’re starting to see some good results early on. Will continue to work with him and look forward to continued good results
Irfan A.
Sameer and his team have been excellent from start to finish. They came in at a point where we were in a bit of a mess, but they laid out a sensible action plan, aggressive timelines and soon steadied the ship. They’re now in the 7th month of managing our Amazon PPC and the difference from when they started, is night and day. I love how organised and data-driven their process is, and they’re great guys too. Would highly recommend them to anyone in need of Amazon PPC management!
Amelia H.
Adnativ was very helpful and has excellent communication skills. They designed a very detailed PPC plan and implemented it with minimal effort on my end. I would highly recommend choosing them as a PPC manager if you want to see profitable and solid results.
David Lon.
Very great specialist, always there when you need them even if it’s night of his time. Very knowledgeable in Amazon PPC and Product Description. Using many paid tools to make sure they are getting all the data needed to move in the right direction. Had no issues. Highly recommended.
Margo P.
I have recently started working with Sameer to gain more traction on my Amazon product sales. He is very knowledgeable and eager to get results. I look forward to continuing to work with him to drive more sales.
Jessica S.
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Our Services
We Offers best services for your store
Amazon Advertising Management
- Sponsored products and brand campaigns setup
- Keyword research and targeting
- Bid management and optimization
- Detailed performance reporting
- A/B testing of ad creatives
Amazon Brand
Management
- Helps with budgeting and enhances profits
- Growth strategies to reach business objectives
- Using insights to develop strategies to resolve any amiss
- Managing daily hands-on operations
Amazon Catalog
Management
- Product and organization
- Listing optimization for search visibility
- Image and description enhancements
- Inventory management
- Continuous updates and maintenance